← Back to Results

MOUNTAIN DEW

Ownable Structural Equity

Energize Brands

  • Built ownable MD equity in tune with consumers’ fun, active, energetic lifestyles.
  • Translated equity into a more powerful expression of the brand, resulting in an edgier, lightweight PET bottle design.
  • “Side-Kick grip” provides added functionality OTG.
  • Bucked category retail trend with significant sales increase.