Helped create revolutionary ketchup packet makeover for foodservice industry…finally after 42 years of futility.
Dip & Squeeze offers new consumer preferred dual functionality/dispensing. Preferred by (9 out of 10 consumers).
“Dip & Squeeze is our latest package innovation milestone and biggest innovation in the past 50 years.”- Bill Johnson, CEO
Encourages more fry inclusion orders for Heinz customers, where these were declining before, in large part due to messiness.
McDonald’s testing out new package. Potential to open door for McDonald’s to become Heinz’ biggest customer after Heinz was shut out from 95% of all McDonald’s in the US since 1973 tomato shortage issues severed their relationship.
Shape tied back to ICON bottle helps build brand equity and creates Halo effect around the brand.
New Channels: Heinz was able to offer single-serve packets in 10 packs at retail for first time in their history due to new “convenient value-added package”. Now at Target, Walmart etc.