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DORITOS

NEW PRODUCT LAUNCH

Deliver New Products- under the Crunch

  • Structural Package Innovation for new OTG hot food product specific to 7-Eleven helped launch most successful U.S. foodservice innovation in 2014
  • Enabled one of world’s largest snack brands to extend to frozen/hot foods category for first time. More products are on the way.
  • Communicates Doritos Loaded product promise and equities.
  • Easy for c-store employees to pop-open/assemble, load and serve.
  • Convenient and intuitive OTG- one-handed opening and eat, while helping keep product hot & crunchy.
  • Delivered 100% incremental revenue of $200MM in yr. 1.