Help Domino de-commoditize sugar through creation of innovative packaging which addresses consumer pain points, elevates Domino’s image and offers improved convenience.
Our approach entailed comprehensive immersions to guide strategic recommendations.
The innovative structure solves for consumers unmet needs and through form communicates the sweet sensation of sugar. It elevates Domino’s premium image at retail and increases visibility both in home and on-shelf.
“As we continue to focus on the needs of our consumers, we are certain that these well-designed bottles are a convenient and attractive sweetener solution.”
-Brian O’Malley, CEO