Process
Innovation Process
- Consumer, retail and manufacturing integrated approach from beginning to end
- Team approach - real time collaboration with manufacturing, R&D, sales & marketing
- Proprietary tools to ensure success
E-merge
Innovation often requires stepping out of your manufacturing expertise:
- We work with existing vendors to facilitate programs using new executions.
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We identify capable vendors of new or emerging technologies.
Consumer Ethno-Ideation
Ethnographies with on-site ideation result in “instant” contextual solutions:
- Consumer-Contextual Observation
- Real-Time Solution Building
- Immediate Contextual Results
Product Innovation Strategy
We create the most promising paths to success using:
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Consumer N-Gage
Integrated consumer ideation results in exciting product opportunities faster:
- Consumer-Engaged Innovation
- Real-Time Concept Translation
- Interactive Concept Qualification
- Accelerated Development Cycle
Form Fusion
We convert Brand Architecture into tangible 3D form language and use it to develop design solutions.
MFG Support
Breakthrough products result from staying the course and getting details right:
- We guide clients/vendors to navigate through implementation challenges.
- Active liaison ensures seamless translation of design intent into mfg.
Technical Workshop
Technical workshops feed development of stronger designs:
- Client R&D, mfg. and vendor teams enrich design development in real-time.
- Reality check ensures actionable designs that deliver on consumer promise