• See-Through Food Packaging Boosts Sales

    Clear Packages Draw Shoppers But Are Very Tricky; What's Best Left Unseen...

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  • J&J Hires Chief Design Officer

    A new role that reflects the growing importance of design and marketing....

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  • How Glass With Chicken Wire Became Trendy

    The story behind a pricey light's former life...

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  • How To Repackage A Product Without Infuriating Customers

    Stuart Leslie offers three tips to ensure good intentions don't go horribly wrong...

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  • To Lure Customers, Appeal To All 5 Of Their Senses

    4sight inc. offers six tips for packaging your product and capturing consumer attention...

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  • How Lennox Figured Out the Toughest Jobs in Advertising

    Marketing’s not an easy thing for any company, but some brands...

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  • Inside The Studio: 4sight inc

    Great innovations come from designers and consumers working...

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  • Domino Sugar Is Rolling Out Some Sweet New Packaging...

    Conventional wisdom holds that it’s a good thing when a brand’s been...

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  • Why So Many Beer Bottles Suddenly Look So Different

    You'd know a can of Budweiser anywhere. Like many other major...

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  • Twinkies Are Back! Now What?

    As the 83-year-old snack returns to shelves...

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  • Miller Lite Reinvents Miller Time With New Bottle

    The new Miller Lite bottle is upgrading the light beer category...

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  • When the Digital Revolution Hit Washers

    Here's how your laundry went high-tech...

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  • India: An Inside View For The Int'l Marketplace

    When it comes to launching innovative products and brand...

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  • Structural Engagement

    Want a stronger way to communicate your product’s benefits through packaging?

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  • A Chore No More

    A laundry list of helpful, even playful, washday items...

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  • Ever since the first TV debuted 73 years ago...

    When Americans got their initial look at the first commercial TV...

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  • Want employees to innovate? Bury your ego.

    "You need an environment where everyone knows they can...

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  • Playtex launches pacifier-sterilizing case

    When it comes to helping to keep...

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  • Perspective: From Brick to Slick

    Cellphones have changed a lot in 20 years, but the tactic used to...

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  • Innovation Survey: Packaging with a purpose

    Our latest innovation survey rewards products that...

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  • Bold branding through shape and structure

    Stuart Leslie, president of 4sight inc., looks at how package shape...

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  • People to Watch in 2012

    Stuart Leslie is an entrepreneurial industrial designer with over...

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  • 4sight and Church & Dwight Launch Sonic Brush

    With consumer usage of electric toothbrushes on the rise, 4sight...

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  • Design Flair for the Least Stylish Devices

    Traditional medical supply products and home safety items for the...

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  • Heinz Unveils New Ketchup Packet “Dip & Squeeze"

    CBS News travels to Chick-fil-A to ask consumers about the...

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  • Old Ketchup Packet Heads for the Trash

    Some people rip off the corner of the packet with their teeth...

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  • Cost Reduction as a Ticket to Innovation

    4sight turns projects into new products using cost reduction...

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  • China Knows It Must Innovate. But Can It?

    China's quest to develop a culture of design innovation, Chinese...

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  • Grading Diet Coke’s Makeover

    The Diet Coke can is redesigned and Stuart Leslie comments...

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  • SX Latin Liquors Brands Sensual Latin Beat

    For the discerning female consumer unsatisfied with the taste of many...

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  • 4sight & Pepsi Create Ownable Mountain Dew

    To energize the Mountain Dew brand, 4sight inc., the New York...

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  • Perspective: Point, Shoot...Publish

    For decades, camera ads have focused on ease of use. Today...

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  • PepsiCo: BEVERAGE PACKAGER OF THE YEAR

    Having no in-house package design department, PepsiCo depends...

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  • New Sleek Photopheresis Device

    Therakos was looking to develop a more sophisticated photopheresis...

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  • Unilever's 360° of Success

    Cost savings are commonly associated with a compromise...

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  • Cosmeceuticals Brand Puts On A New Face

    Combine a rapidly aging population with relentless exposure to...

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  • New structural design increases Gatorade sales

    Pepsico has achieved sales growth of 35% to 50% in some...

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