10-31-13

Sensory marketing - could it be worth $100m to brands?

Sensory marketing - could it be worth $100m to brands?

Senses are a powerful medium to communicate brand equities to your consumer. Rather than telling them about the benefits of your product, let them experience it.  4sight’s new Sensory Experiential Lab,  now an integral part of our development process, will insure your brand message is communicated at each key interaction with the package. Looks like Millward Brown, my old digs, is onto something here.

http://www.marketingweek.co.uk/trends/sensory-marketing-could-it-be-worth-100m-to-brands/4008328.article